Appetite Direct recently catered for the Business Tourism Scotland Conference at the Assembly Rooms in Edinburgh. An audience of 300 industry professionals is a tough crown to please so what did Appetite Direct do to make the event a success?
A high level Industry Steering Group working closely with Scottish Enterprise, Visit Scotland Business Tourism Unit and the City Convention Bureau (Glasgow City Marketing Bureau, Marketing Edinburgh, Dundee & Angus Convention Bureau, Visit Aberdeen) appointed Stark Events to deliver the event.
The challenge presented to us by Stark Events was as follows. ‘The conference attracts 300 delegates from the business tourism industry The expectation of the audience is that the catering on offer will be of an exceptional standard and it can be quite a challenge to meet expectations. Also 2015 will be the Year of Food and Drink which will be a chance to spotlight, celebrate and promote Scotland’s natural larder and quality produce. It would be our ambition that the selected caterer would choose to present the catering in a highly visual and innovative way and also reflect the ambitions of the Year of Food and Drink. We would encourage communication with Scotland Food and Drink who play a leading role in the promotion of the Scottish natural food offering’.
The pitch was based around bringing Scotland’s Larder to the event and we decided to do a 30 foot long double sided buffet table with a display of Scottish fruit and veg supplied
‘Thanks so much for your delivery of a fab food offering yesterday. Really feel Starkevents and Appetite are very much on the same page when it comes to standards, style and ambition!’ – Ann Stark
by Mark Murphy and Partners and flowers by Rose and Ammi. Campbells Prime Meat supplied some of their fantastic Campbells gold beef and many of the other items on the buffet table.
To add some variety and to really showcase the best of Scottish Produce we also put on a number of food stalls. Braehead food supplied some of their fantastic Scottish charcuiterie and venison sausages. We had an amazing Scottish oyster and smoked salmon stall with smoked salmon and scallops from the Hebridean smoked salmon company.
Iain Mellis provided some lovely cheeses to go with our heritage snack bar which also featured Scotch eggs, pork pies, pork crackling, ham hock roulade, quails eggs and a selection of house pickles. We topped this all off with a iconic Scottish confectionery stall featuring a range of our desserts and our signature cake pops.
We received a huge amount of positive feedback from both delegates and the organisers via email and social media.
I did not get a chance to speak to you yesterday but as Chair of the Steering Group behind the BT Conference, I would like to say a very big thank you for the most amazing food yesterday. It looked amazing, tasted amazing and was a big contributor to the success of the overall conference.- Lesley Williams, Head of Business Tourism, Marketing Edinburgh